DATA IS THE NEW
OIL/GLITTER/GOLD/REVOLUTION; CUTTING THROUGH THE CLICHES AND MAKING CHANGE.
Data, data, data – it’s everywhere and we’ve been promised it will give us more and more with every headline. As with every growth area, there is hype, conjecture and creative marketing designed to sell data as a magic pill to cure all ills. Data is a hugely powerful resource which must be treated with respect, but it does have massive potential to transform your organisation. As service providers and data generators, we can choose to create data ethically and increase equality, or we can inadvertently perpetuate bias and negatively affect the most vulnerable in society, we can democratise our data to better inform our colleagues and citizens, or we craft it into a shape that suits a chosen narrative.